Legend Affiliates no longer accepting bets from EU players

legend affiliates

Dear affiliate,

Unusual I know, to get two emails from me in as many days but this is a very important email concerning the future of EU players at our group of casinos.

Today, players at CasinoMax, Cherry Jackpot and Roaring21 will be informed that we will no longer accept any deposits or bets from EU countries and these accounts will be shut down on the 17th of May 2018. Players will no longer be able to login and play or create accounts after this date. Player balances and withdrawals will be honored and full assistance from our dedicated staff will be offered to all players in the EU during this transitional period.

This has not been an easy decision to make for us, however due to changes in EU regulations we had few alternatives.
How does this affect you?

Well apart form the obvious, Legend Affiliates will require you to make changes to your reviews etc on our brands to include the full list of EU countries that will no longer be accepted and to provide players with the most up to date information. This will also help you convert them elsewhere giving them correct information.

The full list of banned EU countries for your convenience is listed below…

Austria, Italy, Belgium, Latvia, Bulgaria, Lithuania, Croatia, Luxembourg, Cyprus, Malta, Czech Republic, Netherlands, Denmark, Poland, Estonia, Portugal, Finland, Romania, France, Slovakia, Germany, Slovenia, Greece, Spain, Hungary, Sweden, Ireland, United Kingdom.

This change does not affect any activity outside of the EU and other banned countries and for us, it’s business as usual.

On a related note, you will also be receiving an email soon regards to GDPR which I’m sure you’re all aware about by now. We will be making changes to our privacy policy and asking you to re-opt in so I can continue to keep you updated with important information such as this and more. Full information will be provided next week.

I hope that we can still count on your support going forward and I hope that this move will help us concentrate on our more profitable geo’s for Legend Affiliates and our group of casinos. Get in touch today should you need any further help or support.

In the mean time, keep up the good work and I hope to chat soon.

// Martyn Beacon | Affiliate Director
★ www.LegendAffiliates.com
[email protected]
★ Skype: m8eco26

Casino Affiliate Marketing Explained & How to get started

While there are many ways of promoting an online casino, such as SEO, media advertising, pay per click (PPC), etc., one that has actually stood the test of time when it comes to return of investment, is affiliate marketing.

Who are casino affiliates?

Affiliates are people who run a blog or a site, or leave comments on popular sites and/or social media with linkbacks to actual sites selling a product or service – in this case, online casinos. The best casino affiliates are often players who know how the target site works inside out, thereby giving them an edge when it comes to writing blogs and tips and tricks, that attract genuine gambling enthusiasts.

How do they promote online casinos?

Affiliates drive referral traffic to casinos by placing links and banners on their own websites. Sometimes, these call for direct action, like say, asking potential gamblers to register or put in a deposit in a particular casino. The noteworthy thing is casino affiliates bring super relevant traffic with higher rates of conversion into depositing players to these sites and that on any day is more valuable than any other form of marketing that brings generic visitors, who may or may not show any interest to an ad.

What’s in it for the affiliates?

To put it simply, affiliates get paid based on the traffic they drive towards the casinos. Based of the deal they cut with the sites, there are various ways of rewarding the affiliates. Revenue sharing is one where they get paid a certain percentage of the net profit generated by the site. Cost per action is a deal under which affiliates earn a fixed rate for each person they either drive to the site, get registered and/or get them to make a deposit.

How is affiliate marketing so effective?

Like we said earlier, there are certain inherent characteristics about affiliate marketing that give it an edge over other promo campaigns. To start with, as opposed to upfront payments, casino affiliates get paid for services based on their proven performance. This incentivizes the affiliates to drive as much traffic as possible to the target site. Moreover, when comparing with other modes of publicizing an online casino, the success or failure of affiliate marketing campaigns can be easily measured without dealing in any abstracts or ‘gut feelings’. Tracking the analytics for such campaigns is quite easy, which means anyone who knows how to read an excel sheet can easily measure the success rate without wasting any time. Finally, a lot boils down to the expertise displayed by the affiliates, who are almost like subject matter experts, brandishing genuine insights, warnings and other tips and tricks of the trade. The trust they manage to generate is unlike anything a basic sales and marketing team can match.

Pretty much that’s all there is when it comes to understanding how the casino affiliate marketing industry works. Once you also figure out how to meet great affiliate marketers and lure them to do your bidding on their own sites and blogs, all you need is the conviction to jump into the game.

How GDPR Influences Affiliate Marketing

GDPR: Affiliate Marketing’s Kryptonite?


The most widely told lie of our times is clicking the box that says, “I have read and agree to the terms and conditions”. We click on it and move on, because who has the time to sit and read the endless legalese? But a new European data regulation is about to change all that.

The General Data Protection Regulation (GDPR) comes into effect this 25th May and seeks to ensure that the personal data of the citizens of the 28-member states of the European Union stays private.

What is GDPR?

The GDPR gives individuals the rights and the transparency to find out how and where their personal data is being used. Businesses must have direct permission from the consumer to send any kind of personalized commercial messages to them.

Under the GDPR, individuals enjoy greater control over their personal data and can ask for it to be erased or not be distributed any further. They can also prevent third parties from accessing the data and can also object to its use for direct marketing purposes.

How will this affect affiliate marketers?

In a world where data is the new oil, affiliate marketers have been using this till-now freely available data to fuel their success by utilising third-party websites to drive sales back to their own. Under GDPR, any business or organisation that touches personal data of EU consumers in any way is held accountable and any breach can lead to a fine of $25 million or 4% of their annual global turnover, whichever is higher.

What’s the way forward for affiliate marketing?

To be GDPR compliant, organisations with affiliate marketing models operating within the EU or targeting EU consumers will have to ensure effective data management procedures and protocols are in place by 25th May. Getting a Data Protection Officer (DPO) onboard would be a wise move, to ensure continuous compliance in case of any new updates to the regulations.

One of the main challenges affiliate marketers will face is that one-time consent from consumers does not give them the indefinite right to store and directly target them anymore. All their communication must include an easy-to-find opt-out request. Also, the consumer can, at any moment, ask the organization to erase all their personal data from the database.

This is not the end of affiliate marketing

As the GDPR puts the control back in the hands of the consumer, marketers will have to resort to double opt-in methods to build a valid database. The only way to get people to sign-up is through good content they want regular access to. This could usher in an era of better content quality leading to better sales for businesses willing to put in the effort of building their database organically.

What remains to be seen is how different companies handle the GDPR curveball. They could do the responsible thing and see this as a long-term investment or they could spend their energy finding loopholes. Recently Mark Zuckerberg said he thinks “everyone in the world deserves good privacy protection” when asked if GDPR should be applied to the US during his testimony before the Congress. That claim was obviously hollow as Facebook has recently moved the legal governance of 1.5 billion users in Africa, Asia, Australia and Latin America out of Ireland and away from the GDPR’s reach.

GDPR is here to stay and it’s hopefully the first of many much-needed data-privacy regulations. Whether this really translates into effective regulation or becomes another pop-up we mindlessly click “I agree” on, remains to be seen.

Intouch Partners Affiliate Audit – Urgent Action Required

Intouch Partners is the casino affiliate program of mfortune.co.uk. The program has extreme compliance requests that affiliates and webmasters should be aware and their policies.

intouch partners website

Hi There,

We are contacting you today to request information about your business so that we are compliant with our regulatory responsibilities as a licensed Remote Gambling operator in the UK.


We require from you the following:

· Confirmation to [email protected] that you have received this email

· Confirmation (with screenshots) that you have an unsubscribe/ consent opt out feature on your marketing material

· Confirmation that this consent is auditable for GDPR compliance

· If you are a Sole Trader:

o Scan of official photo ID such as Driving License or Passport

o Proof of Address such as utility bill or bank letter

· If you are a Limited Company or PLC:

o Company ID Registration

o Copy of Certificate of Incorporation

o Copy of Bank statement or letter displaying your payment details

This information allows us to continue to work with you and pay you for your efforts.

Please make every effort to send us the requested information as soon as you can. If this is not received by 04/05/2018 we may be required to suspend your access to your affiliate account and suspend any payments due to you.

If you have any further queries about how we can ensure that we work together in ways that are complaint then please don’t hesitate to contact us.

All the Best

Intouch Partner Affiliate Team

Gamesys Affiliates GDPR Guidelines

gamesys affiliates gdpr

We recently sent you some important Information and Guidance, and updated our Affiliate Terms and Conditions, to remind you of your obligations with respect to compliance with data protection laws.

We asked you to provide evidence of your current data practices by 12 January 2018 with a view to helping all of our affiliates with meeting the necessary requirements of the GDPR (General Data Protection Regulation).

Should you have not sent the documents and information listed below, here is a reminder of what we asked you to substantiate:

  • Evidence of the consent language provided by individuals to your marketing featuring Gamesys products
  • Evidence of up to date and accurate records of consents showing the date of receipt of consent and the mechanism for obtaining consent (e.g. opt-in boxes, button, or other methods to obtain consent etc.)
  • Evidence of unsubscribe link to allow individuals to opt-out
  • Evidence of matching the list of consents obtained in your database against your mailing list
  • Evidence that you have performed suppression of your mailing list to exclude any individuals you are aware of having self-excluded from any gambling platform or any other individuals who should not receive Gamesys marketing

Further instructions in regards to the supression platform and its process will follow in the next few weeks.

You are reminded that the GDPR’s new data protection laws will come into force in less than 2 months on the 25th May 2018.

Please send us the above information as soon as possible and by no later than the 17th April 2018 .

Should you not have any of the above, please contact the Gamesys Affiliates Team urgently, and we will assist you on an individual basis.

The Gamesys Affiliates Team
[email protected]com

Jackpot Knights confiscation of funds

Jackpot Knights has recently been put onto the blacklist of sites with unethical practices. The website which put them on their blacklist, ThePOGG.com, have raised concern over their practices in regard to the confiscation of funds from a winning player.

jackpot knights screenshot

You can read more of the casino complaint against Jackpot Knights here.

The player came forward with the complaint back in December of last year where he described his situation regarding the website Jackpot Knights. The player had over 2,300 euros on their account when the website decided to confiscate all of their funds. He first tried to resolve his issue via chat and their reply was that he wagered more than it was allowed by the casino rules. The rules state that the maximum wager allowed is 7.5 euros, whereas they allegedly bet 8.

However, the player went on to state that there is no way that that could be the case, seeing as the game that they were playing, Sugar Pop, doesn’t have the option of wagering 8 euros as a bet. The website refuted, saying that it’s possible to do so via the gamble system which doubles up your wager. This has since been proven as false, seeing as how the game Sugar Pop doesn’t have the double up feature. It has been discovered that only the sequel of that game, Sugar Pop 2, has that feature.

The situation only escalated from there and the player wanted to get paid by Jackpot Knights so they took the issue to the website ThePOGG.com, which offers the services of customer disputes against online casinos. They put forward a complaint and it wasn’t long before they got a response. An investigation was launched against the website, and it took ThePOGG over a month to get a hold of Jackpot Knights. When they did, however, they didn’t hear anything useful from them, and they stated that the customer would be contacted directly after they have investigated the issue.

A month goes by and the customer went on to say that Jackpot Knights has repeated their claim that the customer has wagered over the allowed maximum bet and that the funds will not be returned. ThePOGG stepped in once more and have provided further details which discredited Jackpot Knights’ argument even more.

It has been proven that the alleged wager of 8 euros was not only impossible, but that the bet also lost. This means that even if the bet did happen, which isn’t possible, it didn’t impact the overall balance. The fact that the casino tried to use this bet as a justification to confiscate all of the customer’s funds was deemed as quote unquote ‘predatory’. It is yet to be explained whether this bet was forged on purpose, or if it was a mistake by the casino or the software.

With all of that said, ThePOGG has decided to move forward with their decision to blacklist the casino. This has come to fruition as both the result of the mishandling of the issue regarding the confiscation of the customer’s funds, and the casino’s association with the Danguad Limited license.